The majority of U.S residents speak another language besides English. Some do not speak English at all, and others can only engage in basic communication in the language. While English is considered the common language in the country, you cannot fully adopt it in your business if you wish to serve all your clients to satisfaction. Consider those that cannot speak English at all or others who are still learning the language. They might need you to step out of your comfort zone a little more so that you can include them in your business.
That is why engaging the services of a bilingual call center is an excellent idea for any business in the U.S today. This article will look into the benefits your business is likely to find in hiring the services of a bilingual call center.
It Increases Your Customer Base
The language barrier is a significant problem facing many US residents today. Some people will shy away from engaging in a particular business because they fear that the company might not understand their needs. If your primary language of communication is English, a potential buyer who barely speaks the language might find it difficult to engage you for help or even inquire about your products or services. That is a problem that has cost many businesses today.
If you wish to increase your customer base, you might need to reconsider reaching out to even those potential customers who don’t speak the primary language. For instance, by offering help and support in Spanish or German, you might reach out to Spanish or German speakers interested in your products or services.
A bilingual call center provides an excellent solution to problems like these. A bilingual in-house receptionist might cost your business more money to hire and maintain. But a call center can offer virtual bilingual call handling services for a fraction of the total cost. Today, call centers employ and train their call handlers to provide top-notch services to their clients’ businesses. Therefore, you will likely find a call handler who will engage all your potential clients, including those who can barely communicate in English.
It Improves Business Efficiency
Your role as a manufacturer or service provider does not start with marketing and end with a sale. A lot more is involved, including and after-sale services. Customers want to be sure that you will be there, even after purchase, to ensure that they enjoy the product or the benefits of the services they paid for. Non-English speaking buyers may have no problem buying from your company but could experience challenges if they need help or to provide feedback after the purchase.
Suitable means of communication is one way in which you can improve business efficiency today. In business, a lot of time is spent referring customers from one person to the other. It becomes even more difficult if a customer does not receive sufficient help after the first call. If all your workers are English-speaking, it becomes easier for them to communicate and offer assistance to English-speaking customers.
But you need a bilingual call handler to help deal with calls and issues experienced by non-English speaking customers. It becomes easy and quick for the call handler to understand their needs and concerns, forward those issues to the relevant person, and for the customers to receive the assistance they need. It will save you a great deal of energy and time and enable your business to move forward quickly.
Provides a Maximum Customer Experience
Customer service is an integral part of your business. It helps you focus on your clients’ needs and solve the problems they are experiencing due to your products or services. The information gained through customer service could also help you improve your business’ sales. That is why it is essential for your business if you improve on your customer’s experience.
Your customers will keep you in operation for years. How you treat them and make them feel will determine their purchasing power in the years to come. Remember that most businesses rely on referrals to increase their customer base. A satisfied customer is likely to refer your brand to their family, friends, or colleagues. But how do you achieve that?
It goes down to the kind of services you offer them from the beginning. How helpful is your customer care service when a customer calls to inquire about your product or service? How likely can you respond if a customer calls your business with a complaint regarding their recent purchase? Note that your response is mainly based on whether or not you understand the inquiry or complaint and answer the customer in a language they know best.
The language will always play a role in the customer experience your clients will have whenever they call your business. A bilingual call handler can interact with your clients in a language they understand and can speak best. Customers will feel free to express their issues without feeling as if they are not understood.
It Encourages Affinity to Your Brand
Marketing is an effective tool for your business to ensure enough clients to help you meet your goals. Every business dreams that their marketing strategies work and find clients who are willing to stick by the company for the years it will be in operation. However, several factors come into play in determining how long a potential client will stick to your brand, including the quality of products/services and the customer’s experience when interacting with your business.
Customer loyalty is what you dream of. With enough loyal customers, your business is bound to do well despite the market challenges. But how do you encourage your customers to have an affinity to your brand? Through offering the kinds of services those customers are not likely to find elsewhere.
Take a non-native American, for instance. He/she finds a company willing to demonstrate the use of a product the client is interested in, in a language the client understands best. Before buying other products from other manufacturers, the client will always find out if this particular company is selling the product. It is because he/she is sure that this company is willing to go out of the way to make the client feel at home.
Language means a lot of things to a lot of people. If you insist on only speaking a language a potential client is not conversant with, they might be forced to look elsewhere for the same product/service you are offering. To avoid this, consider engaging the services of a bilingual call center.
Your customers will always know that they will speak to someone who understands them better whenever they call your business. That gives them the confidence to buy more of what you are offering.
It Gives You the Competitive Edge
The business world today is full of competition. Everyone wants to outshine others and stay in control over the majority share of customers. On the other hand, customers are becoming harder to please by the minute. You must go out of your way as a business person to win the hearts of most consumers. A fail-free way to achieve that is ensuring that you keep open communication with our customers at all times.
Customers will go where they feel that their needs and concerns will be attended to. Therefore, communication is vital to them. Having a functional customer care center in your business is not enough, though. You must be willing and ready to listen, understand their needs, and try offering what they need. In that case, you must have someone in your customer care team who understands and can speak the different languages your customers are conversant with.
Many businesses have realized how beneficial a bilingual customer care center is to a business. A majority are willing to invest their last penny in ensuring that all their clients are treated well, despite their preferred language of communication. That could be expensive for you if you are a start-up or a small business. That is why you need to consider the services of a bilingual call center.
Call centers outsource their services to businesses like you. They know that it will be expensive for you to set up a functional call center within your business and hire a competent bilingual call handler. They offer a complete package, with all customer-care services your business needs to stand out from its competition.
It Demonstrates Your Business' Dedication to Inclusivity
If one of your business’s core values is inclusivity, you must do everything that will demonstrate that you are committed to it.
Customers are always wary of businesses that seem to serve only a particular set of people. They may not be willing to engage with you even if they fall within the brackets of the kinds of customers you serve in your business. Inclusivity is an invaluable tool that will bring you customers from all ends of the world. If you are offering a product or service that can benefit people from all walks of life, be sure to show the world your commitment to including them all.
An excellent way to do this is to ensure that you have someone who speaks another language than English. Most of your customers may be English-speakers, but do not forget about the few who can only communicate in other languages like Italian and French. Hiring a bilingual customer care representative shows your business’ commitment to including all people in your business.
Customers are likely to feel proud to be associated with a business like that, a company willing to go beyond what is considered normal to accommodate a few more customers. They will keep coming back even if they do not need to utilize the service of a bilingual customer care representative.
A bilingual call center is a great way to ensure that you have these services without incurring more costs than your business can afford. Call centers offer a wide range of quality services at an affordable price for all businesses.
It Reduces Your Abandon Rates
Imagine the number of times you have lost a client because you could not receive a customer’s call on time or could not serve them efficiently as they needed? That is a challenge that many businesses are facing today. Consumers have a wide range of companies to choose from and will quickly find an alternative if they are not satisfied with your service delivery.
But this is a problem that can quickly cause your business to lose potential customers and its position in the market. That is why it is necessary to think of ways in which you can reduce your abandon rates.
A bilingual call handler in your business might be what you need to solve this problem for your business. A call handler will ensure that all your business calls are received on time and in a professional manner. He/she will also make sure that your costumes are helped even in your absence. A bilingual call handler will care for all customer needs, including those of customers who speak a different language.
Potential customers are likely to call and inquire about your products or services if they are sure to find the information they need. Consider hiring the services of a bilingual call center to keep your customers engaged throughout.
Find a Reliable Bilingual Call Center Near Me
A bilingual call handler in your business will improve the way your business communicates with its customers, increase your conversion rates and customer base. However, it might be expensive to hire an in-house bilingual call handler for your business. You will need a fully-equipped office, and to pay a monthly salary. At Best Call Center, we offer quality and diverse, bilingual call handling services at an affordable rate. Our bilingual call handlers are well-trained, experienced, and fully equipped to serve your business. Call us at 800-385-4656 from anywhere in the U.S and let us help your business achieve its goals.