In today’s legal industry, law firms need to not only know who their clients are but to also be able to meet their needs. One of the biggest aspects of customer support is the ability to communicate with clients in more than one language. While many U.S. based law firms think that bilingual services are only meant for immigration attorneys, that is not the case. The U.S. has the second-largest Spanish-speaking community in the world and the language will continue to expand into new areas of the country. Law firms in all areas of law require bilingual receptionists to ensure effortless communication with their Spanish-speaking clientele.
If you don’t have the bandwidth to tap into this massive population, consider partnering with a bilingual legal answering service like the Best Call Center. Here are some of the many benefits:
- Break the Language Barrier
Using an answering service increases clarity and understanding. The inability to communicate with Spanish-speaking callers can be frustrating for both parties. The language barrier creates a disconnect that can result in lost business opportunities and a negative perception of your law firm’s customer service. When a caller’s intent can be completely understood by the receptionist, their true intent can be known.
- Save Your Firm Money
Because a bilingual receptionist service is outsourced, you don’t need to hire and train in-house bilingual employees then spend additional money on office space, equipment, sick time, benefits, or vacation pay. Commonly, bilingual employees are paid more than non-bilingual ones, increasing your firm’s expenses. When you outsource to the Best Call Center’s bilingual answering service, you practice, clients and potential clients get instant access to an entire team of dedicated, already bilingual receptionists, without the financial burden.
Convert Leads
Converting leads into loyal, paying clients starts with creating relationships- and this can be realized through effective communication. If your current receptionist does not understand and commiserate with the caller’s state of affairs and effectively convey how your firm can be of assistance, then it’s more likely that they don’t understand caller’s language. If there’s no language barrier, you can properly communicate with your callers and focus on building trust and strengthening your relationship with them. This can lead to more business because the new client is more likely to recommend your practice to friends and family. A bilingual legal answering service can help you increase loyalty and sign in more clients.
More Positive Reviews
In today’s age of social media and online reviews, unhappy clients are quicker to talk about their experience than happy clients are. When a client is unhappy with the level of service received and opts to share their experience with the world, you not only lose them but also other prospective clients who read the negative review. With 80% of people choosing another firm if they read those bad reviews, it’s important to ensure make communication easy and show your callers that you care about them.
No Extra Cost
Every premium feature Best Call Center offer is included with every account. So even if you’ve never had a Hispanic caller before, but one tries to call you and gets a response from one of your many virtual receptionists, the caller will be able to communicate in Spanish. You won’t be charged separately for that. With a bilingual answering service, you’ll never have to worry about missing a new client because of the language barrier.
Expand Your Law Firm with a Virtual Bilingual Receptionist
Now that you know the benefits of a bilingual lawyer answering service, it’s time to expand your law firm into a whole new population. Best Call Center is a nationwide live answering service that continues to help thousands of attorneys provide warm, friendly, and professional services to their clients. All our intake specialists are bilingual! We want to help your firm reach Hispanic legal consumers and grow. To learn more, visit our website or call 800-385-4656.